USAREC Marketing Team Wins National Award
By Fonda Bock, USAREC, Public Affairs Office
Aug. 17, 2015
Army Recruiting Command’s G-7/9 Marketing Division and its contractor Digital Outpost won first and second place Telly awards for a basic training video and an animated infograph on Army pay and benefits.
“These awards mean we are meeting and exceeding industry standards for quality, that’s why it’s good,” said Steve Lambert, chief of marketing for USAREC. “It’s an endorsement from those in our profession that our video products are at the highest level of production.”
The first place Telly was awarded for the reality-based seven-minute video following real recruits in basic training, which got 45,000 hits in one week on the command Facebook page last fall. It included testimonials from those Soldiers, making it more effective in attracting USAREC’s target market.
“That’s a really big deal,” said Brian Douglass, president of Digital Outpost. “Silver Telly winners rank you up there with Discovery channel documentaries and national news stations. In my production history of 20 years, I’ve only won four silver Telly awards. This is our fifth.”
According to its website, www.tellyawards.com, the Tellys recognize excellence in film and video productions, groundbreaking web commercials, videos and films, and outstanding local, regional, and cable TV commercials and programs. It is one of the most sought-after awards by industry leaders in large international firms, production companies, and ad agencies.
Lambert’s division is working with Digital Outpost to produce six follow-up videos showcasing the career achievements of some of the Soldiers featured in the basic training video. They’ll be posted to YouTube before the end of the year.
By Fonda Bock, USAREC, Public Affairs Office
Aug. 17, 2015
Army Recruiting Command’s G-7/9 Marketing Division and its contractor Digital Outpost won first and second place Telly awards for a basic training video and an animated infograph on Army pay and benefits.
“These awards mean we are meeting and exceeding industry standards for quality, that’s why it’s good,” said Steve Lambert, chief of marketing for USAREC. “It’s an endorsement from those in our profession that our video products are at the highest level of production.”
The first place Telly was awarded for the reality-based seven-minute video following real recruits in basic training, which got 45,000 hits in one week on the command Facebook page last fall. It included testimonials from those Soldiers, making it more effective in attracting USAREC’s target market.
“That’s a really big deal,” said Brian Douglass, president of Digital Outpost. “Silver Telly winners rank you up there with Discovery channel documentaries and national news stations. In my production history of 20 years, I’ve only won four silver Telly awards. This is our fifth.”
According to its website, www.tellyawards.com, the Tellys recognize excellence in film and video productions, groundbreaking web commercials, videos and films, and outstanding local, regional, and cable TV commercials and programs. It is one of the most sought-after awards by industry leaders in large international firms, production companies, and ad agencies.
Lambert’s division is working with Digital Outpost to produce six follow-up videos showcasing the career achievements of some of the Soldiers featured in the basic training video. They’ll be posted to YouTube before the end of the year.