Innovation: Medical Brigade Top Innovator Creates Cyber Recruiting Team
March 28, 2014
By Sgt. 1st Class Joseph Schultz, 1st Medical Recruiting Battalion
U.S. Army Recruiting Command recently recognized me for leading the Patriot Battalion’s Cyber prospecting efforts. The Cyber Recruiting Team’s (CRT) main function is to shape, promote, and prospect viable and eligible medical providers to fulfill the medical recruiting mission.
In CRT, we created a team to synchronize efforts, maximizing the battalion’s exposure in the medical professional market. We effectively use online resources to target the Brigade Critical area of concentration (AOC) through job postings, résumé filtering, and data mining. The operation, created a year ago, uses the websites of Health E Careers, Leap Doctor, and Physician Job Board. I constructed, and now manage each site to build job postings for more than 40 critical AOCs, while filtering data to develop viable leads.
The team has expanded with two medical recruiters and four medical recruiting websites that utilize the network of social media sites, job boards, and medical professional collaborative sites to communicate both directly and indirectly with our target market.
Through the initial six months of this effort, CRT transitioned to and organized a brigade team that has generated more than 1,200 viable job postings with more than 25,000 hits. My team has also generated more than 180 viable leads in critical areas of concentration while significantly increasing the exposure and publicity of the medical career opportunities available to potential medical providers.
The fiscal efficiency of this effort is being analyzed. Initial projections place the average cost of a CRT medical recruiting lead at 75 percent of an exhibit lead. I have led virtual and on-site training conferences that trained my peers on this online network.
We are developing a blog for Health Profession Scholarship Program (HPSP) Soldiers to stay in touch with current medical career officers and cyber recruiters. These initiatives will also serve as a means to develop a forum for HPSP and Future Soldiers support by allowing them to post questions, collaborate with each other, and seek information about Army medical careers from our seasoned officers.
My aim is to target medical societies and groups through collaborative on-line forums focused on COI development and spreading the word about the opportunities of Army medicine.
For more information about the Health Profession Scholarship Program and U.S. Army medical opportunities, click here.
Schultz won the Innovator Award for Medical Recruiting Brigade at this year’s Annual Leadership Training Conference for his Cyber Recruiting Team innovation.
March 28, 2014
By Sgt. 1st Class Joseph Schultz, 1st Medical Recruiting Battalion
U.S. Army Recruiting Command recently recognized me for leading the Patriot Battalion’s Cyber prospecting efforts. The Cyber Recruiting Team’s (CRT) main function is to shape, promote, and prospect viable and eligible medical providers to fulfill the medical recruiting mission.
In CRT, we created a team to synchronize efforts, maximizing the battalion’s exposure in the medical professional market. We effectively use online resources to target the Brigade Critical area of concentration (AOC) through job postings, résumé filtering, and data mining. The operation, created a year ago, uses the websites of Health E Careers, Leap Doctor, and Physician Job Board. I constructed, and now manage each site to build job postings for more than 40 critical AOCs, while filtering data to develop viable leads.
The team has expanded with two medical recruiters and four medical recruiting websites that utilize the network of social media sites, job boards, and medical professional collaborative sites to communicate both directly and indirectly with our target market.
Through the initial six months of this effort, CRT transitioned to and organized a brigade team that has generated more than 1,200 viable job postings with more than 25,000 hits. My team has also generated more than 180 viable leads in critical areas of concentration while significantly increasing the exposure and publicity of the medical career opportunities available to potential medical providers.
The fiscal efficiency of this effort is being analyzed. Initial projections place the average cost of a CRT medical recruiting lead at 75 percent of an exhibit lead. I have led virtual and on-site training conferences that trained my peers on this online network.
We are developing a blog for Health Profession Scholarship Program (HPSP) Soldiers to stay in touch with current medical career officers and cyber recruiters. These initiatives will also serve as a means to develop a forum for HPSP and Future Soldiers support by allowing them to post questions, collaborate with each other, and seek information about Army medical careers from our seasoned officers.
My aim is to target medical societies and groups through collaborative on-line forums focused on COI development and spreading the word about the opportunities of Army medicine.
For more information about the Health Profession Scholarship Program and U.S. Army medical opportunities, click here.
Schultz won the Innovator Award for Medical Recruiting Brigade at this year’s Annual Leadership Training Conference for his Cyber Recruiting Team innovation.