Coming soon: Company Level Mobile Marketing Asset
March 24, 2014
By Cathy Pauley
U.S. Army Recruiting Command PAO
The field has spoken. The U.S. Army Recruiting Command H3 recruiting assets are not worth the money to maintain the aging vehicles or entertainment systems.
The USAREC Marketing Division selected three courses of action to replace the recruiting tool that has been around since 2002 timeframe. The marketing division balanced budget with need, and is in the process of creating 50 Company Level Mobile Marketing Assets ready by the end of the fiscal year. Each brigade will receive 10 prototypes for use in their recruiting operations. If the asset is successful, one per recruiting company will hit the field sometime fiscal year 2016.
“We started with ideas from all of the Brigade Advertising and Public Affair chiefs,” said Cpt. Fred Patchell, G7/9 Operations Officer. “We took all the requests and put the most commonly asked-for items into a decision matrix that calculated what the best possible courses of action would be.”
Before the Chief of Staff made the final decision, Patchell spent a week with the Tempe Company command team, Cpt. David Reuter and 1st Sgt. Ralph Riggs. The trio travelled to several of their centers presenting this idea to the recruiters on the ground.
“Their response was very positive and added validity to what we are doing,” Patchell said. “They also gave us a few ideas of items that we added to the kits.”
The container for the marketing tool is a 6x12-foot branded single-axle trailer with assigned truck for moving purposes. Each trailer will have designated spots and tie-downs for the marketing assets.
The mobile trailer will have the following recruiting tools:
· Entertainment kits to include 50-inch screen, DVD/CD player, x-Box One gaming system, and radio packed inside a mobile kiosk
· Public address system
· Charging station complete with power tower, Wi-Fi hot spot, and i-Pod
· Branded corn hole set (six boards and 24 bean bags)
· Branded inflatable football toss and basketball shot
· Two tables, six chairs and two branded canopies
· Four branded and four blank banner ups
· Physical toughness assets to include tug-o-war rope, pull-up bar, two push-up and two sit-up mats and 12 obstacle pylons
· Silent generator with gas can
· Three small, medium and large Improved Outer Tactical Vests (IOTV), three Kevlar helmets, and nine each, elbow and knee pads.
· Accessories to include three 100-foot extension cords, six power strips, eight ratchet straps, and 20 bungee cords
“There is still quite a bit of work to be done to get this project off the ground and out to the field,” Patchell said. “But I am sure that this will be a great force multiplier for our team and I’m very excited to be part of that.”
Although this trailer is one mobile marketing asset, the field will have several recruiting options at their company level events.
March 24, 2014
By Cathy Pauley
U.S. Army Recruiting Command PAO
The field has spoken. The U.S. Army Recruiting Command H3 recruiting assets are not worth the money to maintain the aging vehicles or entertainment systems.
The USAREC Marketing Division selected three courses of action to replace the recruiting tool that has been around since 2002 timeframe. The marketing division balanced budget with need, and is in the process of creating 50 Company Level Mobile Marketing Assets ready by the end of the fiscal year. Each brigade will receive 10 prototypes for use in their recruiting operations. If the asset is successful, one per recruiting company will hit the field sometime fiscal year 2016.
“We started with ideas from all of the Brigade Advertising and Public Affair chiefs,” said Cpt. Fred Patchell, G7/9 Operations Officer. “We took all the requests and put the most commonly asked-for items into a decision matrix that calculated what the best possible courses of action would be.”
Before the Chief of Staff made the final decision, Patchell spent a week with the Tempe Company command team, Cpt. David Reuter and 1st Sgt. Ralph Riggs. The trio travelled to several of their centers presenting this idea to the recruiters on the ground.
“Their response was very positive and added validity to what we are doing,” Patchell said. “They also gave us a few ideas of items that we added to the kits.”
The container for the marketing tool is a 6x12-foot branded single-axle trailer with assigned truck for moving purposes. Each trailer will have designated spots and tie-downs for the marketing assets.
The mobile trailer will have the following recruiting tools:
· Entertainment kits to include 50-inch screen, DVD/CD player, x-Box One gaming system, and radio packed inside a mobile kiosk
· Public address system
· Charging station complete with power tower, Wi-Fi hot spot, and i-Pod
· Branded corn hole set (six boards and 24 bean bags)
· Branded inflatable football toss and basketball shot
· Two tables, six chairs and two branded canopies
· Four branded and four blank banner ups
· Physical toughness assets to include tug-o-war rope, pull-up bar, two push-up and two sit-up mats and 12 obstacle pylons
· Silent generator with gas can
· Three small, medium and large Improved Outer Tactical Vests (IOTV), three Kevlar helmets, and nine each, elbow and knee pads.
· Accessories to include three 100-foot extension cords, six power strips, eight ratchet straps, and 20 bungee cords
“There is still quite a bit of work to be done to get this project off the ground and out to the field,” Patchell said. “But I am sure that this will be a great force multiplier for our team and I’m very excited to be part of that.”
Although this trailer is one mobile marketing asset, the field will have several recruiting options at their company level events.