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App Lets Prospects Visualize Army Careers

By Lori Mezoff, Army Game Studio
April 7, 2015

Since April 2014, thousands of prospects have explored Army careers through the Army Career Navigator App.   

The free App (http://www.americasarmy.com/careernavigator/) allows users to explore MOSs, find recruiters, learn about the Army and the paths to becoming an officer.  

Recruiters have found the App to be a powerful tool in helping potential recruits and their influencers visualize an Army career and the benefits of being a Soldier. 

“The Career Navigator App is a great way to easily show potential recruits a customizable experience that really hones in on interests and is more appealing to the prospect,” said Sgt. 1st Class  Steven Payne, with the Commander’s Initiatives Group, USAREC.  “By using this multimedia experience to guide prospects through a career and benefits, individuals are able to make a much more informed decision.”

Recruiters can use the app at outreach events and career fairs by attaching it to an iPad and screen. This provides users with a visual way to explore the app and quickly glance at information.  The screen entices users to walk up and explore  career opportunities.  Recruiters can also mark favorite MOS’s for easy access, highlighting  career options.

Prospects are able to explore Army careers and benefits on their own mobile devices at their leisure.   They can explore the more than 230 MOSs by browsing the careers, using a text search, interests, qualifications, or using a filter such as enlisted or officer, active duty or Reserve, open to women, or entry level, which narrows down the careers displayed. 

Each MOS is detailed with features such as career description, duties, qualifications, training, helpful skills, education benefits and future civilian career applications.

The Officer section details the four paths to becoming a officer.  Users can read about USMA, Officer Candidate School, Direct Commission and the Army Reserve Officer Training Corps and can  explore  officer careers.

The app provides information about Army Life, service options, training, and the process for becoming a Soldier.  There is a section devoted to educating parents and influencers about benefits such as compensation, allowances, bonuses, educational benefits, healthcare and skills training.  Select videos provide insight on what it’s like to be a Soldier. 

Users can find the nearest recruiting station using the mobile device’s built in GPS functions. 

The easy-to-use app g is available for the iPhone and iPad at the App Store and at Google Play for Android devices at   (http://bit.ly/1y6rz9A). 


 


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